How to Choose the Right Sealer: A Complete Guide to Concrete, Brick, and Stone Protection

a guide on how to choose the right sealer for brick work.
POSTED IN: PRIMING AND PROTECTING | READING TIME: 6 MINUTES | LAST UPDATED: MAY 2026
Selecting the correct protection for your masonry and concrete prevents expensive headaches like penetrating damp and peeling paint. This guide explains how to choose the right sealer for porous surfaces by comparing penetrating repellents with topical coatings like Pliocem and ProGuard. You will learn the professional ‘Golden Rules’ of application to ensure your surfaces stay pristine for years.

What’s Covered in This Guide

STEP 1

Understanding the Two Main Types of Sealers

Before looking at specific products, you must understand the technical “how” behind the protection. Sealers generally fall into two distinct categories: Penetrating (Impregnating) and Topical (Coating), and choosing the wrong one can lead to surface failure.

Penetrating Sealers

These treatments soak deep into the pores of the substrate to create a hydrophobic barrier. As a result, they allow the material to ‘breathe,’ meaning internal moisture can escape without damaging the finish.

  • Best for: Natural stone, brickwork, and masonry where you want a “natural” look.
  • They do not change the surface appearance or texture significantly.

Topical Sealers

Topical sealers sit on top of the material to create a physical film or barrier. These often provide a visible sheen—such as matte, silk, or gloss—and effectively block chemicals from touching the stone.

  • Best for: High-traffic floors or surfaces where you want a “wet look.”
  • They create a barrier that makes the surface much easier to clean and maintain.
Pro Tip: Always check if your substrate needs to “breathe” before choosing a topical sealer, as trapping moisture can lead to efflorescence.
STEP 2

Pliocem® Clear Concrete Sealer: The Dust-Binding Paintable Solution

Solving the “Dusting” Problem

  • Pliocem penetrates deep into the concrete to glue loose, powdery particles together at the source.
  • It stops the annoying grey dust that ruins vehicle tyres, storage boxes, and mechanical equipment.
[Stop garage floor dusting today with Pliocem Clear Concrete Sealer, the professional choice for stabilizing weak masonry.]

The Painting Advantage

The most common question we receive is whether a sealer can be overcoated once it has fully cured. With Pliocem, the answer is yes, as it is specifically designed to act as a high-performance primer for solvent-based paints.

Exceptional Adhesion

Because the product formulated with Pliolite® resins, this sealer provides a superior anchor for masonry and floor coatings even in challenging conditions. Consequently, it ensures that subsequent layers of paint bond permanently to the substrate without the risk of flaking or peeling.

By using Pliocem as your base layer, you create a stable, weather-resistant foundation that resists the British climate. Consequently, your finished paint job will maintain its professional appearance and structural integrity for significantly longer.

Technical Timing

For the best results, you must allow the resin to reach its full hardness before subjecting the floor to heavy vehicle traffic. Ensuring the environment is dry and above 10°C is critical for the chemical bond to form correctly.

  • Touch Dry: 3 hours (@ 20°C).
  • Hard Dry: 48 hours (@ 20°C).
Palatine Paints product guide: Pliocem (Paintable/Concrete), ProGuard (Waterproof/Brick), and StoneGuard (Stain Resistant/Natural Stone) comparison with key benefits and application compatibility
You will learn how to stabilize dusty concrete floors and create a perfectly primed surface ready for a professional paint finish.
STEP 3

ProGuard & StoneGuard: Premium Invisible Shields

ProGuard Brick Sealer

ProGuard uses advanced short-chain fluoropolymer technology to create an “invisible shield.” This water-based formula provides a superior barrier against both water and oil-based stains without changing the brick’s look.

  • It stops water from soaking into porous bricks to prevent penetrating damp.
  • It is a “point of no return” product—standard paints will not bond to it.

StoneGuard ProSealer

If you have invested in Indian Sandstone or Marble, StoneGuard is the essential choice for stain resistance. It keeps grease and contaminants on the surface, making it perfect for outdoor BBQ areas.

  • Resists dirt and prevents stains from setting into the porous stone.
  • Maintains the stone’s natural appearance while remaining fully breathable.

Comparison: How to Choose?

To help you decide, here is a quick comparison of the three heavy-hitters:

Feature Pliocem Clear Sealer ProGuard Brick Sealer StoneGuard ProSealer
Best For Concrete floors, dusty workshops, render External brick walls, chimneys, mortar Indian Stone, Marble, Limestone, Patios
Chemistry Solvent-borne (Pliolite® Resin) Water-based Fluoropolymer Water-based Fluoropolymer
Can be Painted? Yes (High-Performance Primer) No (Repels Adhesion) No (Repels Adhesion)
Finish Mid Sheen Invisible / Natural Natural / “Easy-Clean”
Theoretical Coverage       Approx. 8m² per Litre Approx. 5–8m² per Litre Approx. 5–8m² per Litre
Main Goal Dustproofing & Binding Waterproofing & Oil Repellence Oil & Food Stain Resistance

Concrete Floor Paint

Pliocem® Clear Concrete Sealer

Price range: £26.48 through £222.22

Masonry Sealers

ProGuard Brick Sealer

Price range: £35.87 through £179.69
Price range: £35.87 through £179.69
Pro Tip: If you plan to paint your brickwork in the future, avoid ProGuard and use Pliocem instead, as ProGuard’s repellency will cause paint to fail.
STEP 4

The Golden Rules for Perfect Application

Even the best sealer will fail if the application is rushed or the environment is incorrect. Follow these three “Golden Rules” from our technical team to ensure a lasting finish.

  • The 10°C Threshold: Products require a minimum substrate temperature of 10°C to cure; otherwise, the sealer may turn white or “blush.”
  • Moisture is the Enemy: Trapping moisture under a sealer is the top cause of product failure. Ensure surfaces are bone-dry after power-washing.
  • Thin Coats Only: Apply two thin coats rather than one thick layer. Excessive thickness can lead to “ponding” and sticky, unsightly patches.
STEP 5

Summary: Choosing the Right Protector

Choosing the right protector comes down to your end goal for the surface. If you want to stop dust and eventually paint your floor, choose Pliocem Clear Sealer. If you want to waterproof walls without changing their look, choose ProGuard. For premium stone patios needing oil resistance, choose StoneGuard ProSealer.

Tips & Troubleshooting

Application Success

Common Issue: White Blooming

The Cause: Trapping Efflorescence

The Fix: Surface Preparation

    • White, powdery residue (efflorescence) occurs when moisture and alkaline salts are trapped under the sealer.

    • To fix this, you must wait at least 28 days for new concrete to cure and ensure the surface is completely dry before application.

Common Issue: Sticky Ponding

Common Issue: Sticky Ponding

The Cause: Excessive Application

    • If the sealer dries into a sticky patch, it is likely due to “flooding” the surface with too much product.

    • To avoid this, always apply thin, even coats and use a roller to spread out any pools of liquid before they dry.

Common Issue: Paint Peeling

The Cause: Repellent Sealers

The Fix: Compatibility Check

    • Standard paints will peel off if applied over ProGuard because the surface is too repellent.

    • If you need a paintable surface, you must use Pliocem, which is specifically designed to act as a primer for masonry paints.

 
Ready to protect your surfaces with trade-strength formulas?
Explore our range of Pliocem, ProGuard, and StoneGuard—manufactured in the UK specifically for the British climate.

Frequently Asked Questions

It depends on the sealer. You cannot paint over water-repellent sealers like ProGuard. However, Pliocem is specifically designed to act as a primer for masonry or floor paints.
Use Pliocem Clear Concrete Sealer. It soaks into the porous concrete and binds the loose particles together, creating a dust-free finish that is much easier to sweep and clean.
StoneGuard ProSealer is the ideal choice. It uses fluoropolymer technology to protect against grease and food stains without creating a slippery or plastic-looking film on the stone.
You should wait at least 28 days for new concrete or mortar to fully cure. Sealing too early can trap moisture and salts, leading to peeling or white powdery residues.
Yes, a breathable sealer like ProGuard stops rainwater from soaking into external walls. This prevents penetrating damp while still allowing internal moisture to escape.
Amy | Technical Sales Manager at Palatine Paints Get in touch.

Leave a Reply

Your email address will not be published. Required fields are marked *